Short-form video editor · Philippines

Made to stop
the scroll.short-form video editor

Reels, TikToks, Shorts, UGC, and ads — edited to hook fast, hold attention, and drive action.

10+ years across multiple industries. I read what a video needs to achieve, then edit toward that goal — turning the assets on hand into work people stop to watch.

▶ Watch the reel See the work
Beauty Retail & ads E-commerce UGC content Creator content
Sizzle reel 30–40s vertical cut goes here. Paste your YouTube ID in the code and it embeds automatically.
The reel

See how I edit.

Hooks, pacing, motion, and sound built for the way people actually scroll. If an edit doesn't earn the first two seconds, nothing else matters — so that's where I start.

  • 01Hook in the first two seconds, every time.
  • 02Tight cuts, zero dead air, sound that lands.
  • 03Burned-in captions — made to watch on mute.
  • 04Delivered platform-correct: 9:16, 1:1, 16:9.
Selected work

Proof, not promises.

Grouped by the work I do most. Every tile is a real edit — tap any one to watch.

Beauty & product

01 / 03

Cosmetics and product content edited for desire and clarity — satisfying reveals, clean transitions, and pacing that makes the product the hero.

Cream to PowderProduct demo
SYMBIOMEPop-up effect

Retail & ad campaigns

02 / 03

Broadcast and social ad spots delivered to brand standard. Multi-format, consistent execution, tight turnarounds.

IGARetail spot
Glebe SpreeCampaign

Social, UGC & creator

03 / 03

Short-form built for reach — hook-first structure, burned-in captions, sound design, and platform-safe framing. Made to be watched on mute and still land.

Scarf ReelBrand reel
Konstant KreativeCreator edit
How I work

A process built around your goal.

Good video isn't about throwing effects at footage. It's about knowing what you're trying to achieve, then using the right tools to get there. Here's how I approach every project.

01

Start with the goal

Awareness, clicks, sales, launch buzz — I get clear on what the video is actually for before touching a timeline.

02

Check what we've got

I look at your footage, product shots, and assets, then figure out what the goal really needs to land.

03

Recommend the smart move

Sometimes that's a tight edit. Sometimes it's an AI voiceover, enhanced footage, or a studio-level AI product shot to fill a gap. I recommend what serves the goal.

04

Edit to land

Hook-first, tight, and platform-correct. Built to hold attention and drive the action you came for.

Francis
About

Hi, I'm Francis — a short-form video editor with 10+ years across video, motion graphics, and design.

I've worked with brands across beauty, retail, e-commerce, food, and events — enough range that I read a brief for what it's really trying to achieve, then edit toward that goal.

When a project calls for it, I'll bring in AI to stretch what's possible — a voiceover, enhanced footage, a generated product shot — so minimal assets still turn into finished, attention-grabbing video, fast.

Based in the Philippines, working fully remote. If you've got content that needs to be impossible to scroll past, let's talk.

Toolkit

What I work in.

Editing & motion

Premiere ProAfter EffectsCapCut PhotoshopIllustratorFigma

What I bring

Hook-first editingMotion graphicsSound design Burned-in captionsColor & pacingMulti-format delivery

AI when it helps

AI voiceoversAI footage enhancementAI-generated product visuals